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The Right Way to Use Sunscreen

This season, you are probably spending every moment you possibly can outside (remember winter? let’s not). Our skin is exposed and vulnerable more often than we realize—driving around with the windows down, having lunch on a restaurant patio, enjoying a stroll in the park—and exposure to damaging rays is no joke. Putting on sunscreen should be as normal a part of your beauty routine as your favorite mascara.

Now is the time to make sure you’re using the right kind sunscreen and that you’re also using it correctly. Remember, the sun doesn’t have your back, it burns it. 

Beware of high numbers.
Cast a wary glance at sunscreens that boast an SPF higher than 50. SPF (or sun protection factor) is basically a number that translates to how long you can stay exposed to the sun without burning. For example, SPF of 15 means that it will take 15 times as long for your skin to burn. When the number gets to over 50, that’s where the rule doesn’t apply. An SPF of 30 to 50 is adequate enough. 

Look for “broad spectrum” formulas.
Did you know that there are two types of rays that the sun emits? They are UVA and UVB. UVA can damage skin on a more deeper level, while UVB is the ray that causes sunburns. Broad spectrum sunscreens protect against both UVA and UVB rays. Try: Eve Lom Daily Protection Broad Spectrum SPF 50 Sunscreen. 

How much to use.
You know how it’s recommended to use a quarter-sized amount of shampoo when washing your hair? With sunscreen it’s the opposite. You’ll want to use an ounce, which equals out to about the size of a shot glass.

When to put it on.
Your skin needs to soak up the sunscreen in order to give proper protection. You can’t just slap some on and immediately run outside! Apply the lotion about 15 to 30 minutes prior to stepping out in the world.

Put in on everywhere.
You’ll want to make sure you get all of your body’s exposed areas. Watch out for the back of your neck, shoulders, chest, ears and even your hands! 

Don’t forget to reapply.
Even if a sunscreen is waterproof, it can still be wiped off with a towel or come off when sweating. Make sure to reapply every couple of hours. If you’re in the pool, reapply as soon as you get out.

Your pucker needs protection too.
News flash: lips can fall victim to sun damage too, and sunburned lips are a hell all its own. Protect them with a lip balm that contains SPF. 


(Original Post:https://www.beautylish.com/a/vzrry/the-right-way-to-use-sunscreen)


You learn something new every day! That's what keeps life interesting, my friends.

Today's tidbit of knowledge comes from The Doctors, who posit the theory that your best lipstick shade is one that matches your nipple color. (I don't make the news, folks; I just report it!)

The reason behind this is nature really is the best colorist, and she knows what compliments your skin tone best. I guess it makes sense?! Kind of!? Maybe?

Watch the segment below and then let me know how long it takes you to get out all your lipsticks, take off your shirt, and get to work.https://youtu.be/HTx3XVMTJJc


(Original Post:http://www.harpersbazaar.com/beauty/makeup/a9621924/your-perfect-lipstick-shade-is-apparently-the-same-color-as-your-nipples/)


Let it Glow: Pro Tips for a Radiant Complexion

Here are a few of my pro tips (plus some easy fixes) for a natural, effortless makeup application that will leave you aglow.


Using a gentle exfoliating product or even a soft washcloth helps remove dead skin that, mixing with perspiration, clogs pores. A good exfoliation will leave the surface of the skin freshened to give you a smoother canvas to apply foundation.

James’s Pick: Twinmedix Resurface


Using a gentle toner is perfect for warm summer months. It removes excess dirt and cleanser, but it also serves several other purposes. Toner can help achieve the appearance of smaller pores, restore the pH balance  of your skin, and add a layer of weightless protection. A spray toner is also a brilliant way to add a little extra moisture for even the oiliest skins. This humectant’s properties are more subtle. With a simple spritz, you can refresh the skin and restore your makeup’s placement all day long.

James’s Pick: Embryolisse Rosamelis 


The heat can quickly dry out your skin. Drink water (of course) and use a lightweight moisturizer to help your skin remain soft and hydrated this summer. You can keep it simple with a basic moisturizer, or, for some added protection, try one of the new breeds of products that contain sunscreen. You can also opt for a tinted moisturizer that will provide light coverage while protecting and fortifying the skin.

James’s Pick: rms beauty Raw Coconut Cream, $18 - $42 | Shop it 


Even if your moisturizer contains SPF, you should use a separate sunscreen with a much higher SPF for added and necessary protection. A lightweight sunscreen that is safe for use on the face is a favorite in the kits of professional artists. There are many on the market that can match your personal preferences and price range. Look for a formula that is lightweight and dries quickly. Be sure to carry this product with you all day if you are enjoying time in the sun -- it will need to be reapplied.

James’s Pick: Eve Lom Daily Protection Broad Spectrum SPF 50 Sunscreen, $90 | Shop it


My advice for summer weather complexion is to keep your foundation sheer and waterproof. Many makeup companies make waterproof and sweat-proof formulas that will withstand brutal summer temperatures. While most liquid formulas are not designed to give much more than sheer or light coverage, they can be an easy way to even out tone and allow you to simply conceal the spots that need additional cover.

James’s Pick: MAKE UP FOR EVER Face and Body Liquid Make-up


For a natural, sun-kissed, sophisticated glow, try brushing on a light powder bronzer. The powder will stay put and not smear like some liquid bronzers and will also add some additional setting properties. For the most natural look, choose a bronzer that is matte in finish and a hue that is one to two shades darker than your complexion. Apply the bronzer using a powder brush along the parts of the face that would naturally get more sun: start at your temple and follow the natural contour downward from your forehead across the highest point of the cheekbone. Add bronzer onto your chin and down the center of the nose. Finish by applying to any exposed skin such as shoulders or décolletage.

James’s Pick: Anastasia Contour Kit, $40 | Shop it


Summer is all about sun-kissed light, so it makes sense that we would add highlights to a face that we just warmed up with bronzer. Powder highlighters should add soft shine and subtle shimmer onto the areas of the face you wish to lift or illuminate. With a small detail brush, add a touch of luminosity to the brow bone, cheek bone, bow of the lip, and along the highest points of the collar bone.

James’s Pick: Kevyn Aucoin The Celestial Powder Candlelight, $44 | Shop it


Powder is not the only product designed to keep things perfectly put. I recommend using a setting spray to keep your makeup from moving. Choose a lightweight, long-lasting, professional setting spray. Keep it twelve inches from the face and apply in an even stream to set makeup and bring back shine to the skin. Have a touch-up powder on hand to remove excess shine, especially down the center of the face.

James’s Picks: Model In a Bottle Setting Spray;  Inglot SSS Powder

Final Touch:

Complete this gorgeous summer glow with other waterproof products that stay all day even in intense summer conditions. Waterproof mascara, waterproof cream shadow and liner, and a soft, high shine lip will add to your glow. Just be sure to avoid hard lines and edges. Most of all be sure to have fun and let that inner light shine through. Your glow is guaranteed to stay looking great.


(Original Post: https://www.beautylish.com/a/vzrzq/let-it-glow-pro-tips-for-a-radiant-complexion)


Once you’ve discovered the power of false lashes, there’s no going back. Sure, it may take some time to get the hang of the application process, but once you do, there’s nothing like having the perfect eye-framing fringe at your fingertips whenever you need it. We’re especially fond of mink fur falsies, which are handmade from super-soft, cruelty-free hair that feels nearly weightless on our lids. Authentic mink fur lashes, however, require some special TLC.

 Lashes should be handled gently. Grasp them by the band when picking them up, avoiding the mink fur as much as possible. Don’t pull or tug when applying or removing. If you find it difficult to remove the lashes from your eyelid, dampen a cotton swab with water and rub it gently over the band to loosen the glue.

Clean occasionally

If dried glue builds up on the band of your lashes, gently peel it off with your fingertips. Remember, don’t pull or tug on the band. We recommend cleaning your lashes like this every two to three wears.

Say no to soaking

Soaking your lashes in water, makeup remover, alcohol, or any other liquid can cause damage. Clean Lashes by gently removing dried glue from the band with your fingertips, like in the last step.

Apply mascara with care

Mascara may damage mink fur, so don’t apply it directly to the lashes. Instead, apply mascara to your lashes first, let it dry, and then apply your Lashes.

Proper storage is key

Store your lashes in the original packaging to keep them safe, clean, and protected from dust, dirt, and bacteria. This will also help maintain their shape wear after wear.


(Original Article: https://www.beautylish.com/a/vzrvq/how-to-care-for-mink-lashes)



WANT more respect, trust and affection from your co-workers?

Wearing makeup — but not gobs of Gaga-conspicuous makeup — apparently can help. It increases people’s perceptions of a woman’s likability, her competence and (provided she does not overdo it) her trustworthiness, according to a new study, which also confirmed what is obvious: that cosmetics boost a woman’s attractiveness.

It has long been known that symmetrical faces are considered more comely, and that people assume that handsome folks are intelligent and good. There is also some evidence that women feel more confident when wearing makeup, a kind of placebo effect, said Nancy Etcoff, the study’s lead author and an assistant clinical professor of psychology at Harvard University (yes, scholars there study eyeshadow as well as stem cells). But no research, till now, has given makeup credit for people inferring that a woman was capable, reliable and amiable.

The study was paid for by Procter & Gamble, which sells CoverGirl and Dolce & Gabbana makeup, but researchers like Professor Etcoff and others from Boston University and the Dana-Farber Cancer Institute were responsible for its design and execution.

The study’s 25 female subje

One hundred forty-nine adults (including 61 men) judged the pictures for 250 milliseconds each, enough time to make a snap judgment. Then 119 different adults (including 30 men) were given unlimited time to look at the same faces.

The participants judged women made up in varying intensities of luminance contrast (fancy words for how much eyes and lips stand out compared with skin) as more competent than barefaced women, whether they had a quick glance or a longer inspection.

“I’m a little surprised that the relationship held for even the glamour look,” said Richard Russell, an assistant professor of psychology at Gettysburg College in Gettysburg, Pa. “If I call to mind a heavily competent woman like, say, Hillary Clinton, I don’t think of a lot of makeup. Then again, she’s often onstage so for all I know she is wearing a lot.”

However, the glamour look wasn’t all roses.

“If you wear a glam look, you should know you look very attractive” at quick glance, said Professor Etcoff, the author of “Survival of the Prettiest” (Doubleday, 1999), which argued that the pursuit of beauty is a biological as well as a cultural imperative. But over time, “there may be a lowering of trust, so if you are in a situation where you need to be a trusted source, perhaps you should choose a different look.”

Just as boardroom attire differs from what you would wear to a nightclub, so can makeup be chosen strategically depending on the agenda.

“There are times when you want to give a powerful ‘I’m in charge here’ kind of impression, and women shouldn’t be afraid to do that,” by, say, using a deeper lip color that could look shiny, increasing luminosity, said Sarah Vickery, another author of the study and a Procter & Gamble scientist. “Other times you want to give off a more balanced, more collaborative appeal.”

In that case, she suggested, opt for lip tones that are light to moderate in color saturation, providing contrast to facial skin, but not being too glossy.

But some women did not view the study’s findings as progress.

“I don’t wear makeup, nor do I wish to spend 20 minutes applying it,” said Deborah Rhode, a law professor at Stanford University who wrote “The Beauty Bias” (Oxford University Press, 2010), which details how appearance unjustly affects some workers. “The quality of my teaching shouldn’t depend on the color of my lipstick or whether I’ve got mascara on.”

She is no “beauty basher,” she said. “I’m against our preoccupation, and how judgments about attractiveness spill over into judgments about competence and job performance. We like individuals in the job market to be judged on the basis of competence, not cosmetics.”

But Professor Etcoff argued that there has been a cultural shift in ideas about self adornment, including makeup. “Twenty or 30 years ago, if you got dressed up, it was simply to please men, or it was something you were doing because society demands it,” she said. “Women and feminists today see this is their own choice, and it may be an effective tool.”

Dr. Vickery, whose Ph.D. is in chemistry, added that cosmetics “can significantly change how people see you, how smart people think you are on first impression, or how warm and approachable, and that look is completely within a woman’s control, when there are so many things you cannot control.”

Bobbi Brown, the founder of her namesake cosmetics line, suggested that focusing on others’ perceptions misses the point of what makes makeup powerful.

“We are able to transform ourselves, not only how we are perceived, but how we feel,” she said.

Ms. Brown also said that the wrong color on a subject may have caused some testers to conclude that women with high-contrasting makeup were more “untrustworthy.” “People will have a bad reaction if it’s not the right color, not the right texture, or if the makeup is not enhancing your natural beauty,” she said.

Daniel Hamermesh, an economics professor at the University of Texas at Austin, said the conclusion that makeup makes women look more likable — or more socially cooperative — made sense to him because “we conflate looks and a willingness to take care of yourself with a willingness to take care of people.”

Professor Hamermesh, the author of “Beauty Pays” (Princeton University Press, 2011), which lays out the leg-up the beautiful get, said he wished that good-looking people were not treated differently, but said he was a realist.

“Like any other thing that society rewards, people will take advantage of it,” he said of makeup’s benefits. “I’m an economist, so I say, why not? But I wish society didn’t reward this. I think we’d be a fairer world if beauty were not rewarded, but it is.”

Best Contour Kits

To the true beauty beginner, contouring can be downright scary and overwhelming. Contouring is really just the process of using light to dark tones in order to enhance your natural features or dare to create them. To help you get started, we rounded up some of our favorite contour kits, beloved by first-timers and pro artists alike. (If you need any additional help please visit our favorite beauty blogger J.Prominence on youtube, follow this link https://www.youtube.com/channel/UCCvsMvQd3ja7P5EQabYiTGw/videos)


RCMA Makeup Highlight and Contouring Palette

They’re super pigmented, so a little (seriously, a little!) goes a long way. This cream-based, five-color foundation palette includes a wide range of shades, so anyone can custom-blend the perfect contour and highlight shades for their skin tone.


Anastasia Contour Kit

his palette includes six pressed powders that, when combined, can be used to create a variety of looks ranging from simple to dramatic. Even better, it comes in three colorways (Light to Medium, Medium to Tan, and Tan to Deep) with warm, cool, and neutral highlight and contour shades, so it’s a fair bet for all skin tones


Cover FX Contour Kit

The cream-based formula is incredibly easy to blend, making it a perfect choice for anyone whose greatest fear is visible makeup lines. Bonus for sensitive skin: It’s clinically tested and dermatologist-approved, with no parabens, fragrance, gluten, mineral oil, or talc.



Your Make Up Style Through LipStick

Lipstick and Your Personal Style

Your personal style is distinctive, but nothing that marks your aesthetic like your signature lip color!

1. Baby Pink


You don’t understand why fashion can be so ugly sometimes. Isn’t beauty the whole point? Not everyone can be beautiful, but people seem to be just wrong about what is and isn’t pretty. You ride the subway to work every morning and think, “Don’t these other girls have mirrors?” If you could, you would just stay on that subway all day and give makeovers to all the girls with the messy hair and the ill-fitting clothes and the harsh lipstick that makes them look old. You believe deeply in fashion as investment, which makes sense because you still have going-out tops from high school and college that you wear on the regular.


2. Bright Pink


Kelly-Osbourne-Pink-LipstickYou are a bad bitch and so very good at applying eyeliner. I know this post is about lipstick, but your eyeliner game deserves attention. You used to wear red lipstick almost exclusively, but then the basics started rocking it and you felt like branching out. You have a distinctive sense of style, but your whole style changes completely every few years. You spent a few years wearing vintage and covered in cherry print dresses. Then you went all boho for a while. Then you wore a ton of leather and got yourself some badass sunglasses. All of those looks were 100% you, and they still kind of are. You might go back to them someday, and you could if you wanted to. You don’t believe in closet purges, so you still have all that stuff. Thank god for storage lockers, am I right?


3. Red

LipstickYou want people to think you’re edgy, and you are, but you might not be quite as edgy as you think you are. You’d like people to think you’re a shocking, badass iconoclast, but actually you fit in seamlessly at fancy restaurants and country clubs. You’ve wanted a tattoo for years, and when you finally get it, it will actually be surprisingly elegant. 

4. Nude

If a garment has a designer label in it, you will buy it and wear it into the damn ground. If it does not have a designer label in it, well damn it right to hell. The only exception to that rule is sneakers. You will not wear sneakers, even if Chanel puts them on the runway. You plan to be buried with all your high-fashion designer stuff, just as an insurance plan in case you really can take it with you. Your big weakness is mascara. You own like 40 of them, but it’s OK because you actually use them up before they go bad. 


5. Berry


You like drama and you believe deeply in sexiness and you do not do things halfway. You aren’t particularly over the top, style-wise. In fact, you almost never wear jewelry, because all that sparkle just distracts from your boobs, and your hair, and your lips, and your eyes. That rule about emphasizing either your eye or your lip is bullshit, because you do both and look great. 


6. Orange


You’re a really good person. I know that doesn’t have anything to do with your personal style, but it influences everything you do and it seemed like the sort of thing that should be mentioned. You’re also unfailingly optimistic. You love summer and look excellent in pastel blue. You like it when colors are named for fruits, like “raspberry” and “persimmon.”


7. Blue

2014 Met Gala Red Carpet You’re not afraid to try the weird stuff on the runway, even though you know it’s not actually meant to be worn in real life. You probably spend half your income on duplicates of designer makeup trends, like black lipgloss, blue lipstick, and rose gold metallic eyeliner. Non-fashion people think you’re weird and don’t know how to dress, but people who work in fashion have totally taken your photo on the street and then stuck you on a mood board for the next season. (If you want to become Blue Lipstick person, check out J Prominence youtube tutorials.


8. Black

You like to look edgy and think “prettiness” is a dumb goal for something as interesting and multivalent as fashion. Symmetry is for losers. Unfortunately, it’s like 95 degrees outside, and you’re so hot you feel like you’re going to die. Maybe you could get away with wearing just a black bathing suit everywhere you go. Or maybe it’s time to start wearing pastels ironically, at least until September.



9. Clear


You look like you don’t give a shit, because you really don’t. You’re cool enough to get away with Chapstick as a fashion statement, but you don’t really care about being cool. You just want to do stuff with bands and cut your hair in the bathroom. You’re way too busy being awesome to give a shit about fashion or your clothes, and it kind of annoys you that people keep asking you where you got that awesome thing you’re wearing.

What is Toner and How Should You Use It?

What is Toner and why should we use it?

Toner is skin product that comes in a form of lotion or tonic whose purpose is to clean your skin and shrink enlarged pores. It is mostly used for cleaning sensitive skin on person’s face. It is usually applied with the help of a cotton pad, but some toners can be sprayed onto your face or applied in a form of facial mask. Toner should be included into regular skin care regime in order to have a healthy and protected skin, especially face.


Types of Toners

Skin bracers or fresheners – are also known as “traditional toners”. They contain water, humectant e.g. glycerin and are usually not consisted of alcohol. Some traditional toners can have up to 10% of alcohol, not more. Humectants moisturize the skin and prevent water in outer layers from evaporating. This type of toner is gentle and kindest to your face. Great example of this type of toner is rosewater.

Skin tonics – unlike skin bracers or fresheners, they do contain alcohol (about 20%). Other ingredients of tonic include water and humectants. An example of skin tonic is orange flower water.

Astringents – are the strongest type of toner, and they contain a bigger amount of alcohol, between 20% and 60%. Other ingredients of astringents include water, humectants, and antiseptic ingredients. Their purpose is to cool off the skin and tighten the pores. Witch hazel is a great example of astringent.

Toners for Different Skin Types

Like always, in order to get the best out of some product you should use the one that is recommended for your own skin type. Every type of the skin requires suitable treatment, and using wrong products can cause irritations. Information about what toner you should use for your skin type is listed below:


Oily skin – if you have oily skin or you’re prone to blemishes, then you should avoid toners that contain a high amount of alcohol. Alcohol will irritate the skin, increase the growth of blemishes, and as the result your skin can produce even more oil. For this type of skin, tonics should be used. They contain low percentage of alcohol, but also they are consisted of humectants which will nourish your skin. Even though they contain alcohol, astringents can be used as well, but in order to prevent production of excess oil you should apply this product ONLY to affected areas (spots, or T-zone).

Dry and sensitive skin – if you have dry skin you have to be careful about toners you choose. Choosing wrong toner can dry out the skin. And people with sensitive skin risk irritations if purchase toners with high alcohol percentage. The best solution for these skin types is skin bracers or fresheners. They do not contain alcohol, but at the same time they will clean and soothe your skin. The level of humectants in these toners is high which means the water from the outer layers of the skin will not evaporate, and your skin will stay protected and moisturized.

Combination skin – is tricky. It is usually indicated by oily T-zone and dry or normal cheeks. You should use toners that contain low percentage of alcohol in order to normalize the skin on your face. Skin tonics are good for combination skin, they do not contain too much alcohol, but they’re stronger than traditional toners and softer than an astringent; which makes tonics perfect for combination skin.

Normal skin – is not prone to any skin condition, damages, or irritations. However, in order to keep it that way you have to take care of properly. Right toners for this type of skin are skin tonics and skin bracers or fresheners.

Difference Between Toners (Facial, Hair, And Skin Toner)

There are different types of toners (as seen above), but there are also different purposes of toners. For example:


What’s the difference between astringent and toner?

Astringent is a type of toner and their difference is in formula. Toners contain little or no alcohol at all; their formula is water-based. On the other hand, astringents contain up to 60% of alcohol. Their structure is stronger and they should be used only for oily skin or blemishes. Even then it is necessary to apply it onto the certain areas, like T-zone or spots in order to prevent it from drying out or irritating other parts of your skin.


Is it necessary to use different toner during summer and winter time?

It depends on your skin type. If you have dry skin at all times, then you should stick to traditional toners, however if you have any other type of skin and it gets dry during winter then you should switch from tonics to traditional toners. It is recommended to use toner all year long. They offer great protection during summer, and treat your skin during winter when cold temperatures dry out the skin.


Toners are versatile products that do everything from cleaning to nourishing our skin and should be included in skin care regime by choosing the right product bearing in mind type of the skin.

Must Haves | Spring Make Up Colors

Shop our latest arrivals for must-have colors for the Spring.